Cw Resource Engagement

American Association of Nurse Anesthetists (AANA)

Objective

The American Association of Nurse Anesthetists (AANA) is the professional association representing more than 50,000 Certified Registered Nurse Anesthetists (CRNAs) and student registered nurse anesthetists nationwide. The AANA Foundation supports its members and other practicing CRNAs by developing evidence-based practice guidelines and continuing education (CE) activities that keep nurse anesthetists up to date with their CE requirements. More than 90 percent of the nation’s nurse anesthetists are members of the AANA.

AANA’s problem was two-fold: the association needed a learning management system (LMS) to host the CE courses that AANA wanted to provide to its members. AANA’s previous two LMS solutions did not meet their needs as they were, according to AANA Chief Finance and Innovation Officer Dean Comber, “really looking for more of a talent competency solution for internal type learning and training.” Additionally, AANA sought a robust e-commerce system solution that would be flexible enough to handle AANA’s complex pricing structures.

Solution

Web Courseworks leveraged its expertise with open source technologies to meet AANA’s specific educational needs. Comber states, “BoxOffice is a robust e-commerce platform with features exceeding what is offered by many top association management systems.  Web Courseworks offers not only standard e-commerce functionality, but features that make it easy to drive sales for education and certification programs. From the analytical perspective, BoxOffice provides insights that are very similar to Google analytics, far above what’s provided in typical association based e-commerce platforms.”

Web Courseworks configured its LMS, CourseStage, in a way that allowed AANA to satisfy CE requirements set by accreditation agencies.  AANA’s stakeholders can access assessment data without granting the users access to other site features, resulting in streamlined data access for faculty and evaluators. To meet AANA’s specific e-commerce needs, Web Courseworks enabled several e-commerce features in its robust open-source BoxOffice platform, which included course bundling, cross selling, special pricing, and the ability for users to compare products.

Results

AANA reported success with its e-learning platform and e-commerce sites. Comber boasts, “We have seen metrics on how users are accessing and using our learning modules. We have seen a major revenue increase in that area.

“What I thought was very impressive was the way that Web Courseworks was able to provide their knowledge base on how to utilize BoxOffice, really helping us understand where e-commerce fit in with our learning management system and ultimately how it all reports to our association management system (AMS).

“Web Courseworks has made a commitment to having a very positive and solution based business relationship outside of just the engagement and technology as a whole. I think that has really helped us work together as a team, not only for the mission and vision that we have with our learning management system to meet the needs of our constituents, but also to grow a strong partnership between a professional association and a learning management system vendor.”

 

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