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Jeff Cobb and I will be doing a session together at The Great Ideas Conference on eLearning Business Planning. Jeff is also holding a Leading Learning Breakfast meeting in Washington DC on April 5th. I caught up with Jeff to briefly discuss the important topics Association executives should consider when planning new educational ventures for online delivery. Have a listen…

Introduction (approx. 2 minutes)

Effective Product Strategies (approx. 2.5 minutes)

Pricing Strategies for Products (approx. 2 minutes)

Effects of Social Media & Informal Learning on Pricing (approx. 3 minutes)

Defining a High Quality Product (approx. 2 minutes)

Conclusion & Preview of Leading Learning Breakfast (approx. 3 minutes)