Tuesday, June 23 | 11:00 AM CT

The internet is bloated. Your users have limited attention spans. And websites everywhere are written in cliche, ambiguous, and scattershot messages.

But words matter! The wrong words – or worse, the forgettable words – can cost your organization countless opportunities. The right words can spark emotion, spur action, and start a lifelong relationship. Which are you going to pick?

By the end of the session, you will be able to:

  • Write for how people read online
  • Make your copy more readable
  • Please Google
  • Make your messages “sticky”

This lively, funny, interactive session will send you scurrying back to your keyboard – ready to obsess over every. single. word.


View the recording of the webinar below.


Rachel Clemens, Chief Marketing Officer | Mighty Citizen

Rachel Clemens builds things. First, she built a career as a graphic designer. Then, she built Creative Suitcase, her strategic communications firm. For 11 years, Creative Suitcase helped organizations like United Way, The University of Texas, and countless others increase revenue and awareness. In late 2016, Creative Suitcase was acquired by TradeMark Media, and together they became Mighty Citizen. As Chief Marketing Officer, Rachel spends her days promoting Mighty Citizen’s services and thought leadership. She is also the proud parent of a son named Baylor and two pug mixes, Buddy and Biscuit.