While PI theory has been discussed in instructional design seminars for some time now, it has proven tricky to implement, not least due to the marketing challenge of explaining the new model to learners. Join our featured guest, Natalie Lavelle, M.Ed., Director for Learning Technologies for the National Board of Osteopathic Medical Examiners (NBOME) and webinar hosts Jon Aleckson, CEO and Andy Hicken, Product Innovation Specialist of Web Courseworks to explore what medical and non-medical professional membership associations can learn from experienced implementers of online performance improvement activities: where to find real examples of the PI model in practice; how to map performance metrics to content; common pitfalls and how to sidestep them; analytics and reporting requirements; and tips for marketing your product.