.orgSource, a leader in helping associations improve efficiency and create growth strategies using technology, recently released a report that provides valuable insight into how associations handled the pandemic, and how it is shaping their future.
Leaders from more than 100 associations responded to the survey, rating how they did adapting to everything from remote work environments and virtual conferences, to embracing online learning platforms.
Here are a few key takeaways:
- Many association leaders recognize how the pandemic has pushed them in new directions, but are still looking to return to a pre-pandemic “normal,” particularly when it comes to annual meetings and in-person education.
- The growth of online education is seen as a lasting change that brings exciting new opportunities, but developing platforms and generating revenue remain challenges.
- Progress has been limited in a number of key areas, including the development of a clear post-pandemic vision, and investing in human resources.
Being Nimble & Achieving Resiliency
One common theme among survey respondents was the need for resiliency. Whether it was about diversifying revenue streams, utilizing technology, or having a focused vision that prioritizes what is most important to the association and its members, leaders recognized the importance of having plans and strategies in place that minimize the disruptions that could be caused by a pandemic, natural disaster, economic downturn, or other unforeseen events.
One strategy to improve resiliency that leaders often pointed to was the need to be nimble. For many associations, one way to achieve this is to create an organizational culture that supports efficient decision-making and decentralized or delegated authority, and a mindset that supports flexibility and change.
Many Associations See a Need for Fundamental Change
One common theme among survey respondents was the need for resiliency. Whether it was about diversifying revenue streams, utilizing technology, or having a focused vision that prioritizes what is most important to the association and its members, leaders recognized the importance of having plans and strategies in place that minimize the disruptions that could be caused by a pandemic, natural disaster, economic downturn, or other unforeseen events.
One strategy to improve resiliency that leaders often pointed to was the need to be nimble. For many associations, one way to achieve this is to create an organizational culture that supports efficient decision-making and decentralized or delegated authority, and a mindset that supports flexibility and change.
Read the full report here.
