Presented by: Tracy King, MA, CAE

As Chief Learning Strategist & CEO of InspirEd, Tracy leverages her more than 20 years in the education industry consulting with organizations on education strategy and learning design. She advises associations on how to grow a reliably profitable and sustainable CE business that transforms learners. Tracy specializes in the intersection of learning science and technology. She’s a thought leader, invited speaker, author, and DELP Scholar. For more information please visit her online at or

Webinar Description

Your annual conference is a flagship event featuring content you’d love to endure throughout the year. While this is a good instinct, the lure of repurposing recorded content as eLearning is resulting in digital libraries full of under-utilized content. Instead of repurposing, let’s talk about Purposing and how to leverage conference content for professionally produced eLearning

Learning Objectives
• Distinguish repurposing content from purposing
• Discuss how to select the right speakers and topics
• Consider how adopting a production mindset could transform both the live and
online experience