CourseStage LMS Success Story

The American Veterinary Medical Association (AVMA)

With in-person training events mostly on hiatus, the VMAE, an organization that’s primarily comprised of AVMA members, needed to learn how to deliver educational offerings online.


Organization: AVMA

The AVMA & VMAE RelationshipA typical July brings 10,000 people together each year for the gathering of the American Veterinary Medical Association (AVMA). The VMAE has an agreement with the AVMA to get back-office services it needs to operate. VMAE is comprised primarily of organizations with representation in the AVMA “House of Delegates”, which is the “congress of AVMA.” As Johnson explains, ‘It’s all very cordial and intersecting and collaborative.”

The Challenge

Historically, VMAE would hold their in-person event at the annual event hosted by the American Veterinary Medical Association. But since AVMA canceled its physical presence and pushed off its conference later in the year when it would take place virtually, the VMAE realized that it needed to be proactive and help its organizations figure out how to hold their own virtual events, and it needed to happen as soon as possible. The decision was made by the end of May, and the conference was scheduled for the end of June. The VMAE had precisely one month to pull together a full-fledged event.

The VMAE faced several hurdles pulling off the feat.

  • Compressed timetable. 
  • Complexities of managing the work involving the number of players involved. 
  • The learning curve of putting together a virtual event, fast.
  • Establishing value.


SIR was challenged with elearning technology that was unable to evolve with them.

Did we deliver on a timely topic that has relevance to our members? Check. Did we deliver in a relatively seamless way? Check. Did it seem like we got the attention of our members? Check. Do we have an ongoing resource now available to them, to assist them as they build their framework for moving into virtual education? Check. Did we get positive feedback from our partners about making sure that they had engagement opportunities? Check.

It was a great experience, and we know that this is going to be part of our future.”

Ralph Johnson

Chief Executive Officer, Veterinary Medical Association Executives

The Solution

Utilizing AVMA’s learning platform, CourseStage LMS, the VMAE was able to deliver a successful virtual conference thanks to the platform’s notable features such as sub-portals for multi-tenancy, expanded multi-media and gamification tools, modern user interface with fully branded portals, and the capability to offer content on-demand.

The ability to offer on-demand conference content was key for the VMAE. To ensure as high attendance as possible, VMAE pegged the event as providing for on-demand access in its positioning with members: “OK, if you want to see it again, you get on demand. If you can’t make a session, you get on demand. If you can’t make any of it, register and get on demand through the end of the year.”

Our association LMS is both adaptive and intuitive.

Meet the interactivity needs of VMAE’s members and partners.

Web Courseworks was able to brand Conference Now to match AGC's branding.

Build a fully branded virtual event portal that’s mobile-responsive and packed with exciting features.

Our association LMS has native course and quiz authoring.

Offer educational content in multiple formats, available for on-demand viewing later on.

Trust Web Courseworks with the technical and visual aspects with day-of support through a dedicated event Slack channel.

The Results

Through CourseStage LMS, the VMAE was able to:

Part of SIR's solution included effective synchronous learning.

Offer a variety of content.

Content stretched from development of strategy for online events through execution, including marketing, financial modeling, pricing, planning and production. 

The Associated General Contractors of America was able to focus on the education of their conference attendees.

Deliver value.

Johnson was convinced that the event would deliver value with its “timely, rich content, accessible on demand with high levels of engagement for members.” For that reason, the VMAE set the price equal to its in-person event.

SIR's solution included CME credit tracking.

Retain sponsorships.

Participating partners received a partner portal, created with the help of Web Courseworks. The portal included a descriptive page with a photo of their key representative and contact information, a corporate video explaining their role in animal health, as well as three other digital assets, such as PDFs.

Plan for technical difficulties with your association's virtual conference.

Streamline production and execution.

While Johnson’s colleague ran the Zoom rooms where attendees participated in sessions, the Web Courseworks team was on the line in case technical glitches came up. “I was just kind of hanging out,” says Johnson.

The Web Courseworks team was able to emulate an in-person conference experience.

Replicate the “exhibit hall” experience.

To encourage interest among attendees, people would quality for a ticket each time they visited a partner portal. Then the VMAE pushed the partners to donate prizes to make up what was dubbed as a Super Prize. “That kept driving people to make a visit and spend a moment looking at partner information.”

Download Case Study

Fill out the form below to download the Case Study.

More Success Stories

Read what other clients are saying about us and our services.

Explore the experiences of the Associated General Contractors of America.

The Associated General Contractors of America provides a full range of services satisfying the needs and concerns of its members, thereby improving the quality of construction and protecting the public interest.

Explore the experience of the National Hospice and Palliative Care Organization.

The National Hospice and Palliative Care Organization enhances and expands access to care that addresses holistic health and the well-being of communities.

Request a Demo

Ready to take your member education to the next level?