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About This Webinar

Show your members what they are getting for their association membership with an ROI Dashboard. Learn how 4A’s, an association for advertising agencies combined data from their AMS, eCommerce, Learning Management System, business intelligence and other platforms to provide members with a Return on Investment Dashboard, and enhance your understanding of data analytics.

Dr. Andy Hicken, Directory of Quality and Strategy at Web Courseworks joins  Don Worthley, Software Architect at Element 11 to discuss big #data and how associations can leverage it to quantify their members’ return on investment.

Session attendees will learn:

  1. What is big data?
  2. What are its uses?
  3. Why use data visualizations?
  4. How do you use data to prove membership ROI?
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